Power of touch and Self-Love can help diagnose Skin Cancer.


Survival rate of skin cancer is around 91% for White people. But what about other skin colors? Well that’s when you start to see the survival rate plummet, for Black people especially down to 65%. The reason? Skin cancer tends to be diagnosed at a later stage, and as a result with a worse prognosis. 

We believe, the more you know your body, the faster you can spot skin cancer.

Introducing a self-love guide on blackandbrownskin.co.uk for people of color to explore their bodies for skin cancer in collaboration with 21 Grams.

 
 
 
 
 
 

Melanomas may occur on the skin of the feet and on occasion beneath a toenail. They are found both on the soles and on the top of the feet. Grab a mirror and get to know your feet.

 
 
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Influencer Strategy

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Billboards to bring attention to parts of the body that are often ignored, encouraging people to check them for Skin Cancer.

 

AD: AARTI THAMMA, AMIRA MOUSSA | CW: TATYANA KHASHOGGI

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