Hey, See What Sticks!

Instruction manuals? Pleeeeaaasssse.
Save 'em for rule followers.
We're code breakers.
The road-less-traveled, travelers.
The tinkering types that defy stereotype.
Our journey is the destination.
And it better be scenic.
Because that's the stuff.
Where genius thrives.
The sticky, sticky stuff.
Where safe goes to die.
And MacGyver and Rube say, "Hi." It's one giant problem-solving party.

And to get your invite, You only need to do one thing...See what sticks.

VELCRO® Brand.

 

 

SCRIPTS

SCRIPTS

”DEVIL’S IVY” :15

Using animation, we’ll bring to life a woman in her apartment, inspecting a crack in the wall.

We see a glimmer in her eyes — she has an idea! She looks between the crack on the wall, her massive Devil’s Ivy plant and reaches for the VELCRO® Brand One Wrap fastener.We hear the sound of the VELCRO® brand strip as she gets to work.

AVO: When ideas are blooming...

We zip through a series of energetic quick cuts with a lot of closeups, where she transforms her space: she twists the vines of the plant, along the wall, using the VELCRO® Brand One Wrap fasteners to secure it into place. A vine here, a fastener there, tendrils of leaves spilling down.

AVO: ...see what sticks.

A quick zoom out reveals the finished product: an indoor trellis climbing up the wall. No crack in sight.

AVO/EC: VELCRO® Brand One-Wrap Ties. See What Sticks.

”FAN BOY” :15

Using animation, we’ll bring to life a college-aged young man, on his keyboard, filming a music video with his phone,
in his very, very small bedroom.

We see a glimmer in his eyes — he has an idea! He looks between his phone, the ceiling fan and picks up the VELCRO® brand Industrial Strength fastener. We hear the sound of the VELCRO® brand strip as he gets to work.

AVO: When you want to go Hollywood without leaving home...

We zip through a series of energetic quick cuts with a lot of closeups, where he transforms his space: he props his phone on the blade. Adjusts the angle. Too high. Adjusts again. Attaches his phone to the blade using the VELCRO® brand Industrial fastener. That should work.

AVO: ...see what sticks.

A quick zoom out reveals the finished product: a 360° spinning camera. And a sick music video.

AVO/EC: VELCRO® Brand Industrial Strength. See What Sticks.

CORNER CUBE” :15

Using animation, we’ll bring to life a man, carrying a box of belongings into his office cubicle. It’s dull and boring, like the other ones in the floor.

We see a glimmer in his eyes — he has an idea. He looks between the LED lights in his box, several retro prints, and picks up the VELCRO®Brand Industrial Strength fastener.

AVO: When you want Monday mornings to feel more like those Fridays at five...

We zip through a series of energetic quick cuts with a lot of closeups, where he transforms his space: he unfurls his lights. Plugs it un. Positions it around. Sticks them with the VELCRO® Brand Industrial Strength fastener under the desk, on the walls, beneath his chair. Mounts his prints. All set.

AVO: ...see what sticks.

A quick zoom out reveals the finished product: he revamped his cubicle into a nostalgic nook with VELCRO® brand industrial fasteners. A pop of color in a sea of white.

AVO/EC: VELCRO® Brand Industrial Strength. See What Sticks.

AGENCY: DIGITAS NORTH AMERICA & GROUPECONNECT


VP: SUE DESILVA
AD: AARTI THAMMA
CW: MAURA MUNAF

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