Power of touch and Self-Love can help diagnose Skin Cancer.

Survival rate of skin cancer is around 91% for White people. But what about other skin colors? Well that’s when you start to see the survival rate plummet, for Black people especially down to 65%. The reason? Skin cancer tends to be diagnosed at a later stage, and as a result with a worse prognosis. 

We believe, the more you know your body, the faster you can spot skin cancer.

Introducing a self-love guide on blackandbrownskin.co.uk for people of color to explore their bodies for skin cancer in collaboration with 21 Grams.

 
 
 
 
 
 
Feet: Self care guide

Melanomas may occur on the skin of the feet and on occasion beneath a toenail. They are found both on the soles and on the top of the feet. Grab a mirror and get to know your feet.

 
 
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Influencer Strategy

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Billboards to bring attention to parts of the body that are often ignored, encouraging people to check them for Skin Cancer.

 

AD: AARTI THAMMA, AMIRA MOUSSA | CW: TATYANA KHASHOGGI

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