Menopause: It’s just Second Puberty!
Everyone (including men) can relate to puberty, but very few to menopause. But are they really that different? Reframing menopause as ‘second puberty’ rejects the current narrative that menopause only affects certain people. While menopause has been kept silent, puberty education is more widely experienced yet still somewhat misrepresented. We revisited what went right and wrong in first puberty education to curate a tactful, meaningful, lesson plan for second puberty education.
Introducing a campaign in collaboration with refinery29 and the case for her, to reclaim menopause as a human transition, and a reminder our bodies never stop changing.
We identified the major themes to create 5 lessons: The Physical, The Emotional, The Sexy, The Misunderstood, and The Terrible. Each lesson is structured in consideration to the topic, the physical being more medical and fact based, and the emotional featuring real stories and advice.
We’re bringing in iconic high school health teachers you might remember, since they didn’t get it quite right the first time.
The teachers who were misinformed about puberty will work closely with a team of medical professionals to deliver an excellent lesson on second puberty incorporated into the curriculum.
The Second Puberty Kit
Like period starter kits, second puberty kits will be available for purchase. The baskets will feature a range of supplies and goodies catered to the symptoms of menopause.
